STORY: CREAMS DELIVERS A RECORD CHRISTMAS

Creams Cafe, the UK’s leading 100-strong dessert café brand, has announced record festive trading with like-for-like in-cafe sales up 5.8% in December against the same period in 2022.

Delivery sales also experienced an uplift with an increase in sales of 2.5%.

The year-on-year growth comes following the October launch of the brand’s range of hot desserts, a first for the UK dessert restaurant sector.

Four new hot puddings met the demand from consumers for warming desserts throughout the colder months, based on the prevalent trend of nostalgia with a range of winter classics reimagined. Top sellers included the Banoffee Hot Pocket, Sticky Toffee Hot Skillet and Spiced Winter Berry Waffle. The brand’s Great Gelato Giveaway on Black Friday was another highlight leading up to Christmas and saw more than 50,000 scoops being given away to Creams’ customers.

Further menu innovation alongside store expansion is planned for the coming months, with the aim of ensuring Creams stays firmly cemented as the leading go-to dessert destination in the UK.

Everett Fieldgate, CEO of Creams commented: “We continue to lead the way in the dessert restaurant market with our on-going commitment to innovation. Whilst many consider dessert restaurants a summer destination, we’re changing perceptions, and this is reflected in these strong results! I’m incredibly proud of the entire Creams family and our franchisees for delivering not only exceptional trading but a fantastic experience for all our guests. With lots of new products in the pipeline, 2024 is going to be an exciting year for the brand.”

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