STORY: RENSHAW LAUNCHES FONDANT RANGE INTO WAITROSE
Renshaw, the leading British manufacturers of fondant icings and marzipan, has secured a new listing with Waitrose, for its refreshed ‘Just Roll With It’ fondant icings range – which sees six products rolled out across 220 stores nationwide.
The ‘Just Roll With It’ fondant icings come in a mix of vibrant colours, all of which are incredibly versatile and easy-to-use, making for an ideal all-rounder icing, that’s perfect for covering sculpted cakes and creating simple models
Hannah Kennedy, Marketing Manager for Renshaw By Bakels, comments: “After a tumultuous year last year, it’s amazing to have secured such a strong listing with Waitrose.
“Waitrose is known for its high-quality products and food loving, loyal customers, both attributes which we’re also known for at Renshaw, so it’s an ideal pairing that’s guaranteed success. Working with Waitrose only strengthens our positioning on continuing to be the trusted cake decoration brand for consumers, whether baking a birthday cake or simply decorating biscuits.
“We’re excited to have our ‘Just Roll With It’ range on shelves (and online) for shoppers to experiment with, and we can’t wait to welcome both new (and old!) fans to the Renshaw family.”
Lauren Mansfield, Home Baking Buyer at Waitrose comments: “We’re delighted to offer Waitrose customers Renshaw’s delicious ‘Just Roll With It’ range. We know how passionate our customers are about baking and this addition to our shelves will be very well received!”
The ‘Just Roll With It’ range at Waitrose includes:
- Jet Black Renshaw Pro 12 x 250g
- Poppy Red Renshaw Pro 12 x 250g
- Yellow Renshaw Pro 12 x 250g
- Pink Renshaw Pro 12 x 250g
- Atlantic Blue Renshaw Pro 12 x 250g
- Lincoln Green Renshaw Pro 12 x 250g
RRP for each product is £2.50.
Established in 1898, Renshaw has been the go-to brand for cake decorators for generations.
Following its acquisition by British Bakels last year, a new concept Renshaw By Bakels was developed, which highlights the combined expertise from the two businesses that spans over 250 years. It’s this expertise that has helped Renshaw not only revive as a brand but come back stronger than ever.
To support this new listing, and to continue to build the Renshaw By Bakels concept, Renshaw will be a headline sponsor for Cake International 2024, this November. The show, which attracts thousands of cake decorating enthusiasts, provides a prime opportunity for Renshaw to continue establishing itself as a trusted brand for product innovation and inspiration.
For further information and inspiration from Renshaw, please visit renshawbaking.com or @RenshawBaking on Instagram and Facebook.
